PRODUCT CONTENT LOCALIZATION
Product content localization that stays consistent at catalogue scale
A product catalogue is not marketing copy. It is thousands of short, repetitive, highly specific descriptions, where one inconsistent term multiplies across every category and every market. We localize descriptions, specifications and attribute values against a fixed glossary — so the same component is never called two different things, and the sizes, units and materials are right for the market reading them. Across 48 languages and 63 regional versions.
48 languages · Fixed glossary per project · Units and sizes per market · CSV, XML, PIM and API delivery
OVERVIEW
At catalogue scale, consistency is the whole job
A marketing page has one headline. A catalogue has the same attribute repeated across ten thousand items, and every one of them has to say it the same way. Translate “stainless steel” two different ways and the filter that groups those products stops working — the customer sees two categories where there should be one, and half the range disappears from the results.
So the work starts with the glossary, not the text. Product names, materials, finishes, categories and attribute values are agreed as a controlled list before anything is translated, and that list is enforced by translation memory rather than by asking linguists to remember it. New items reuse the terms automatically, which is also why the second thousand products cost less than the first.
Market conventions are treated as content, not formatting. Sizes, measurement systems, voltages, plug types, paper formats and material names differ between markets, and a description that keeps the source market’s conventions reads as an import. We convert what should be converted, and flag what needs a decision from you rather than guessing.
Every file goes to a native linguist of the target market, working to a process aligned with ISO 17100, with a second linguist reviewing. Files come back in the structure they left in — CSV, XML, XLIFF, a PIM export or straight through the API — with product IDs, variant codes and HTML tags intact, so the import does not have to be rebuilt by hand.
WHAT WE DO
Every field in the catalogue, not just the description
01 — Product descriptions
Short and long descriptions, bullet highlights and selling points, written to the length your template allows rather than translated and left to overflow it.
02 — Specifications and attribute values
Technical specifications, materials, dimensions and attribute values handled as a controlled list, so the same value is never written two different ways across the catalogue.
03 — Category and navigation content
Category names, subcategory labels, filter names and breadcrumb text, kept consistent with the attribute values they group so the navigation still works after translation.
04 — Variants and options
Sizes, colours, finishes and configuration options converted to the conventions of each market, with the source values kept in the file so nothing is lost in the mapping.
05 — Compliance and safety content
Warnings, care instructions, material declarations and regulatory wording localized to the phrasing each market expects. We localize the language; your compliance team confirms the requirements.
06 — Marketplace and feed content
Titles, bullet points and back-end keywords for marketplace listings and shopping feeds, written inside the character limits each platform enforces.
PROCESS
From an export to a catalogue that imports cleanly
01
Export and field mapping
We take your export — CSV, XML, a PIM feed or an API pull — and map which fields are translatable and which must never be touched. Product IDs, SKUs, variant codes and HTML tags are locked before anything starts.
02
Glossary and attribute list
Attribute values, materials, categories and product names are agreed as a controlled list, using your own terms where you already have them. Everything that repeats across the catalogue is fixed once, here, rather than decided item by item.
03
Localization by native linguists
A native linguist of the target market localizes descriptions and specifications against the glossary and the translation memory, working to the field lengths your template allows.
04
Conversion and QA
Sizes, units, voltages and formats are converted to market conventions. A second linguist reviews against the source, and automated checks confirm that IDs, tags and placeholders survived the process intact.
05
Delivery and import check
Files come back in the structure they left in, ready to import. We check a sample import with you before the full set is released, so a broken field is found on ten products rather than on ten thousand.
KNOW THE DIFFERENCE
Product content localization compared: DIGI MEDIA vs alternatives
Three ways to put a catalogue into another language, and what happens to it on the way back.
| Criteria | Machine translation | Freelance translator | DIGI MEDIA |
|---|---|---|---|
| Attribute consistency | Varies per item | Personal glossary | Controlled list, enforced by memory |
| Product IDs and tags | Often broken | Manual care | Locked before, checked after |
| Category and filter alignment | Not considered | Rarely | Categories matched to attribute values |
| Units, sizes and formats | Left as source | Sometimes | Converted per market, unclear cases flagged |
| Field length limits | Ignored | Manual | Written to your template |
| Second-linguist review | No | No | Aligned with ISO 17100 |
| Repeated content | Retranslated every time | Retyped | Reused from translation memory |
| File formats | Whatever the plugin exports | Word or spreadsheet | CSV · XML · XLIFF · PIM export · API |
| Data handling | Public AI tools | Varies | NDA · EU infrastructure · no public AI tools |
DECISION SUPPORT
Are our product content localization services right for your catalogue?
A quick self-check to confirm this is the right fit — and an honest pointer elsewhere if what you need is something else.
✓ This service is right for you if
- You are localizing a catalogue where the same terms repeat across thousands of items
- Your filters or categories stopped working properly after a previous translation
- Sizes, units, voltages or material names have to be correct for each market
- You need files back in the same structure — CSV, XML, a PIM export or through the API
- You publish in several languages and want one terminology set across all of them
- Your product data has to be handled under NDA on EU infrastructure
Typical projects we handle
- An e-commerce retailer localizing a product catalogue with consistent attribute values across markets
- A manufacturer localizing technical specifications and datasheets for its distributor network
- A brand adding new markets to an existing PIM without rebuilding the import
- A marketplace seller localizing listings and back-end keywords for several storefronts
- A wholesaler localizing category structure and filter names alongside the product data
- A retailer localizing care instructions and compliance content across a homeware range
WHO WE HELP
Built for teams whose catalogue has to be right in every market
From online retail to industrial manufacturing to marketplace selling — our product content localization services serve every team whose product data has to stay consistent across languages.
E-commerce & Online Retail
Full catalogues localized with attribute values that stay identical across every category, so filters, search and comparison still work in each market.
Manufacturers & Industrial Brands
Technical specifications, datasheets and product ranges localized against a fixed glossary, so the same component is never called two different things across markets.
Marketplace Sellers
Listings for Amazon, eBay and regional marketplaces — titles, bullet points and back-end keywords written inside each platform's limits rather than trimmed afterwards.
Wholesalers & Distributors
Category structures, price lists and product data localized for partners who resell in their own language, with your terminology preserved rather than reinvented locally.
Fashion & Homeware Brands
Sizes, materials, colours and care instructions converted to local convention, so a customer is not guessing what they ordered or how to look after it.
Electronics & Technical Products
Specifications, voltages, plug types and compliance wording localized per market, with safety content flagged for your compliance team to confirm.
WHY US
One glossary, every SKU, every market
A catalogue is judged on the item a customer is looking at, not on the nine thousand they are not. Everything below exists so that item is right.
48
Languages · 63 versions
One glossary
agreed before translation starts
Structure kept
CSV · XML · PIM · API
Second linguist
ALIGNED WITH ISO 17100
A wrong headline costs attention. A wrong material name or size conversion costs a return, a support ticket and a refund — repeated across every customer who ordered from that page. Catalogue content is the cheapest place to prevent that, and the most expensive place to get wrong at volume. Across 48 languages and 63 regional versions.
LANGUAGES
Product content localization in 48 languages
Our product content localization services cover 48 languages and 63 regional versions, with native linguists working to one agreed glossary per project so the same attribute reads the same way in every market.
SEE IT IN ACTION
Inside a DIGI MEDIA product content project
What the work looks like from your side — from the export you send to the file that imports without a fix.
One term, one value, across the whole catalogue
Attribute values are agreed as a controlled list before translation starts, then enforced by translation memory rather than left to each linguist. The catalogue comes back with product IDs, variant codes and HTML tags untouched, in the same structure it left in — ready to import rather than ready to fix.
CREDENTIALS
Reviewed twice, handled under NDA, and never sent to a public AI tool
A catalogue export is often the whole commercial picture — unreleased ranges, supplier names, cost and margin fields that were never meant to leave the building. Everything we receive stays under NDA on EU infrastructure, and nothing passes through a public AI tool.
Native Linguists
Target-market writers only
NDA-Backed Handling
Unreleased campaigns under NDA
GDPR Compliant
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FAQ
Product content localization frequently asked questions
What e-commerce managers, product data teams and distributors ask before localizing a catalogue.
Can you work with our PIM or export format?
Yes. We work from CSV, XML, XLIFF, Excel, a PIM export such as Akeneo or Pimcore, or directly through your API. Tell us how the data leaves your system and we will match it, rather than asking you to reformat it for us.
How do you keep attribute values consistent across thousands of products?
With a controlled list, not with instructions. Attribute values, materials, categories and product names are agreed before translation starts and enforced by translation memory, so every linguist on the project produces the same value for the same term. That is what keeps filters, search and comparison working after localization.
What happens to product IDs, variant codes and HTML tags?
They are locked before anything starts. We map which fields are translatable and which must never be touched, and automated checks confirm afterwards that IDs, variant codes, placeholders and tags came back intact. We also run a sample import with you before releasing the full set.
Do you convert sizes, units and voltages?
Yes, where the conversion is objectively correct — sizes, measurement systems, voltages, plug types and paper formats. Where the choice depends on your commercial policy rather than on the market, we flag it instead of deciding for you.
Do you handle marketplace listings and shopping feeds?
Yes. Marketplace titles, bullet points and back-end keywords are written inside the character limits each platform enforces, and feed fields are localized to match the attribute values already in your catalogue rather than written separately.
How is this different from App & Product Localization?
App & Product Localization covers the text inside your product — interface strings, error messages, onboarding, push notifications — and integrates with your development workflow. This page covers the text that describes your product: descriptions, specifications, attribute values and category structure. Many companies need both, and when they do, both run from the same glossary.
RELATED SERVICES
Explore our full translation and localization ecosystem
Product content is one layer of a catalogue. These are the services around it.
READY WHEN YOU ARE
Not sure how much of your catalogue actually needs localizing?
Send us an export. We will count the real translatable volume, tell you how much of it is repeated content, and come back with a quote and a delivery date before you commit to anything.
✓ Volume count before quote · ✓ One glossary per project · ✓ Structure preserved · ✓ 48 languages · ✓ NDA on request