WEBSITE CONTENT LOCALIZATION
Website content localization that ranks in every market you enter
Translating a website is not the same as making it work in another market. We localize the page copy, navigation, metadata and structured data together — so the site reads naturally to a person, and is found by search engines and AI answer engines in each language. Across 48 languages and 63 regional versions.
48 languages · Native linguists · SEO metadata included · Schema and structured data localized
OVERVIEW
A translated website and a localized website are not the same thing
Most website translation stops at the visible text. The page reads correctly, and then it sits invisible — because the page title, meta description, headings, image alt text, URL slugs and structured data were never touched. Search engines index the original language signals while the visitor reads a different one.
We localize the whole page, not just the paragraphs. That means the copy a person reads, the metadata a search engine reads, and the structured data an AI answer engine reads are all consistent in the target language.
It also means keyword research per market rather than translated keywords. What a German buyer types is rarely the literal translation of what a British buyer types, and a page optimised for the English phrase will not rank for the German one. We research the terms in each market and write to them, keeping the meaning and tone of your original.
Every file goes to a native linguist of the target language, working to a process aligned with ISO 17100, with a second linguist reviewing. Character limits, string variables and layout constraints are respected, so nothing breaks when the German copy runs a third longer than the English.
PROCESS
From source pages to a market-ready site
01
Content and scope audit
We crawl the site, count the real word volume, and identify which pages carry traffic and which are duplicates or dead weight. You get a page list before you get a quote.
02
Market keyword research
For each target language we check how buyers actually search for what the page sells — the phrasing they use, and where it differs from the English. This happens before translation starts, not after.
03
Localization by native linguists
A native linguist of the target market translates and adapts the copy, working to your glossary and to the keyword set, within character and layout limits.
04
Metadata, schema and QA
Titles, descriptions, alt text, slugs and structured data are localized. A second linguist reviews against the source, and automated checks catch length, formatting and placeholder errors.
05
Delivery and in-context review
Files are delivered in your CMS format — WordPress, XLIFF, JSON, CSV or direct via API. Where possible we review the pages live, in context, before launch.
WHAT WE DO
Every part of the page that decides whether it is found
01 — Page copy and navigation
Headings, body copy, menus, buttons and microcopy, adapted for tone and reading flow in the target market rather than translated line by line.
02 — SEO metadata
Page titles, meta descriptions, Open Graph tags, image alt text and URL slugs — researched per market, not translated from the original.
03 — Keyword and terminology set
IFUs, labels, packaging, technical files, and clinical evaluation reports translated per EU MDR 2017/745 and IVDR 2017/746 requirements.
04 — Structured data and schema
Organization, Service, FAQ and Breadcrumb markup localized so search engines and AI answer engines read the page correctly in each language.
05— Product and category pages
Product titles, descriptions and attribute values on your website, with terminology that stays identical across every category and every language.
06 — Legal and policy pages
Privacy, cookie and terms pages localized to local phrasing and conventions. We localize the language; your legal team confirms the requirements.
KNOW THE DIFFERENCE
Website localization compared: DIGI MEDIA vs alternatives
| Criteria | Machine translation plugin | Freelance translator | DIGI MEDIA |
|---|---|---|---|
| Page copy | Automatic, unreviewed | Translated | Localized and adapted per market |
| SEO metadata | Usually skipped | Sometimes | Titles, descriptions, alt text, slugs |
| Keyword research | None | Rarely | Per market, per page |
| Structured data | Not handled | Not handled | Schema localized |
| Character limits | Breaks layouts | Manual | Respected and tested |
| Second-linguist review | No | No | Aligned with ISO 17100 |
| Terminology consistency | Varies per page | Personal glossary | Translation memory and client glossary |
| Languages in one project | Unlimited, unreviewed | One or two | Up to 48, coordinated |
| Data handling | Public AI tools | Varies | NDA · EU infrastructure · no public AI tools |
DECISION SUPPORT
Are our website localization services right for your project?
A quick self-check to confirm this is the right fit — and an honest pointer elsewhere if what you need is something else.
✓ This service is right for you if
- You are entering new markets and need the site to rank there, not only to be readable
- Your pages are already translated but still do not appear in local search results
- You run an e-commerce or catalogue site where product terminology has to stay consistent
- You need metadata, schema and structured data localized, not just the body copy
- You publish in several languages and want one terminology set across all of them
- Your content has to be handled under NDA on EU infrastructure
Typical projects we handle
- A SaaS company localizing 60 marketing and product pages into 8 European markets
- An e-commerce brand localizing 1,200 product descriptions with consistent attribute terminology
- A manufacturer adding German, Polish and Czech to an English corporate site, metadata included
- A publisher localizing editorial archives with schema and author markup preserve
- A brand consolidating several country sites into one multilingual site with shared terminology
- A SaaS product localizing its help centre and documentation alongside the marketing pages
WHO WE HELP
Built for teams whose website has to work in more than one market
From SaaS products to retail catalogues to public institutions — our website localization services serve every organization whose site has to be found, not just read, in each market it enters.
SaaS & Software Companies
Marketing pages, product pages, help centres and documentation localized together, so the terminology a buyer reads matches the terminology inside the product.
E-commerce & Retail Brands
Product titles, descriptions, categories and filters at volume, with sizes, materials and attribute values consistent across every market you sell in.
Marketing Agencies
Client sites localized on agency timelines and delivered under your own brand. One supplier for every language instead of a different freelancer per market.
Manufacturers & Industrial Brands
Corporate sites, product catalogues and technical pages localized with a fixed glossary, so the same component is never called two different things.
Publishers & Media
Editorial archives and article pages localized with schema and author markup intact, so existing content keeps its structure in every language.
Public Institutions
Citizen-facing information localized for clarity and accessibility, with the documentation trail that procurement and funded projects require.
WHY US
Found in local search, not just readable in another language
Your pages compete against local companies writing in their own language. Everything below exists so yours can win that comparison.
48
Languages · 63 versions
Per market
keyword research, not translated keywords
Second linguist
aligned with ISO 17100
Metadata + schema
LOCALIZED, NOT SKIPPED
Most suppliers translate the page and stop. The SEO work happens later, if it happens at all — and by then the metadata is still in English, the slugs are wrong, and the page has already been indexed badly. We do both in the same pass, because they are the same job. Across 48 languages and 63 regional versions.
LANGUAGES
Website localization in 48 languages
Our website localization services cover 48 languages and 63 regional versions, with native linguists researching how buyers search in each market and writing the pages to those terms.
SEE IT IN ACTION
Inside a DIGI MEDIA website localization project
What the process looks like from your side — from the page list to the pages going live.
Researched, localized, and delivered in your CMS format
A native linguist works from your source pages and the keyword set built for that market, localizing the copy, the metadata and the structured data in the same pass. Files come back in the format your site already uses — WordPress, XLIFF, JSON, CSV or straight through the API.
CREDENTIALS
Native linguists, a second review, and content that never leaves EU infrastructure
Most website translation runs through a plugin that sends your content to a third-party server — including pages you have not published yet. Ours does not. Your files stay on EU infrastructure and never pass through a public AI tool..
Native Linguists
Target-market speakers only
NDA-Backed Handling
Confidential content under NDA
GDPR Compliant
shield-alt
FAQ
Website content localization frequently asked questions
What marketing managers, e-commerce teams and agencies ask before starting a multilingual site.
Do you translate the SEO metadata as well as the page text?
Yes — and we research it rather than translate it. Page titles, meta descriptions, image alt text and URL slugs are written using the keywords buyers actually use in that market. A directly translated title rarely matches what people search for, which is the most common reason a translated page never ranks.
Can you work directly in our CMS?
Usually yes. We deliver in WordPress, XLIFF, JSON, CSV or via API, and we can work inside common translation plugins and headless setups. Tell us how your site is built and we will match the format rather than asking you to change it.
How do you keep terminology consistent across hundreds of pages?
We build a translation memory and a client glossary at the start of the project, and every linguist works against both. Product names, feature names and technical terms stay identical across every page and every language, and the glossary is yours to keep.
What happens when the translated text is longer than the original?
We work to the character limits you give us. German, Finnish and Polish frequently run longer than English, so headlines, buttons and navigation labels are adapted to fit rather than translated literally and left to break the layout.
Do you handle structured data and schema?
Yes. Organization, Service, FAQ and Breadcrumb markup is localized alongside the visible content. Structured data is how a machine reads the page rather than guesses at it, which matters more each year as AI assistants summarise pages instead of simply linking to them.
How many languages can you do at once?
Up to 48, with 63 regional versions. Multi-language projects run on coordinated timelines so every market launches together, with the same terminology and the same quality standard.
How long does a website localization project take?
It depends on page count, language count and how many run in parallel. We do not quote a timeline before we have seen the site — the content audit comes first, and you get a page list with a delivery date attached before you commit to anything.
RELATED SERVICES
Explore our full translation and localization ecosystem
Website localization is one channel. These are the services around it.
Translation · Localization · App & Product Localization · Transcreation · Marketing Content Localization · Product Content Localization · Multilingual Website QA
READY WHEN YOU ARE
Not sure how many pages you actually need localized?
Send us the URL. We will crawl the site, count the real word volume, and tell you which pages are worth localizing before you commit to anything.
✓ Page list before quote · ✓ Native linguists · ✓ SEO metadata included · ✓ 48 languages · ✓ NDA on request